LIMERICK 2017
FILM FESTIVAL

Branding

The concept of the rebrand is simple yet striking and effective. It bases its visuals from the visual of a clapper board while having some connections to the exsisting brand. The branding would would feature a 3D element which would be carried across through the branding and the promotional material for the festival. With the branding the major push was to focus on the festival being revisited in a new and exciting way, Which could be used and worked on over the coming years.


Campaign

The campaign was a time phased one, introducing new elements over a number of weeks before the event including an environmental design campaign. The campaign involved a great deal of social media and interactive pieces while also using the traditional elements of shirts, tote bags and posters.




  1. limerickfilmfestival01
  1. limerickfilmfestival01
  1. limerickfilmfestival01